Springetts Brand Design's Nurture Drinks Packaging

Springetts Brand Design Presents The Nurture Drinks Packaging

Springetts Brand Design, the maker of the awarded design Award Winning Nurture Drinks packaging explains, Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand. .

Springetts Brand Design's Nurture Drinks Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=54797

End of the article, click here to go back to previous page, or alternatively go back to DesignLancers homepage.

Designer Rankings
Copyright © 2010 - 2019 DesignLancers - designlancers.com - All Articles