Woongjin Food Design Team-Baba Coffee Beverage
At Design Interviews
Interview with Woongjin Food Design Team : Frank Scott: What is the main principle, idea and inspiration behind your design?. Woongjin Food Design Team : In the viewpoint of food package, it is focused on equating the concepts of contents with the design directions.
.Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Woongjin Food Design Team : It is focused on showing products most easily and simply with the target customers’ language.
.Frank Scott: What are your future plans for this award winning design?. Woongjin Food Design Team : In accordance with on-air TV advertising for the Baba Coffee RTD lines this year, we are planning to launch the product.
.Frank Scott: How long did it take you to design this particular concept?. Woongjin Food Design Team : Coffee makes us think too much. I think it doesn’t matter how much we have spent our time on it.
.Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Woongjin Food Design Team : That’s because the concept was proposed by me. Haha
.Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Woongjin Food Design Team : The design belongs to the company.
.Frank Scott: What made you design this particular type of work?. Woongjin Food Design Team : When I was talking with my friend….
.Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Woongjin Food Design Team : My cute nephew and family who love me all the time…
And above all, they are my co-workers who I spend most of the time a day.
.Frank Scott: How did you come up with the name for this design? What does it mean?. Woongjin Food Design Team : The dessert in a café came across my mind, which I was enjoying with my friends in a drowsy afternoon. Drinking café latte, I was thinking about ‘Skinny café latte’, ‘Espresso’ which is free of butterfat, including the ‘Caramel Affogato’ which contains tastes of fresh cream and cookies.
.Frank Scott: What is the most unique aspect of your design?. Woongjin Food Design Team : The design of container (shape of take-out cup for coffee) was designed for customer’s convenience, so that they may enjoy and drink the product easily. And in the case of skinny café latte, the slim blue jeans were compared with low-fat milk.
.Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Woongjin Food Design Team : After discussing the ideas with Mr. An, who is the marketer and designer of the relevant product, we carried out the work side by side.
.Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Woongjin Food Design Team : The realization of design, which we were aiming at, was difficult due to the technical problems during the production of container.
.Frank Scott: How did you decide to submit your design to an international design competition?. Woongjin Food Design Team : We want the quality of the design of our products to be verified in the global market.
.Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Woongjin Food Design Team : Once again, we have realized that others may be satisfied with the design when we are satisfied.
Woongjin Food Design Team-Baba Coffee Beverage Images: