Prompong Hakk-a-Maze Knifeblock

At Design Interviews

Interview with Prompong Hakk : Frank Scott: What is the main principle, idea and inspiration behind your design?. Prompong Hakk : When designing a-maze I first wanted to tackle problems of hygiene and secondly problems of space. Most knife blocks I had come across were extremely large for the storage they offered. Inspired by the variable widths of knives I drew blocks for each of them and realized that I could configure them in this maze which then led me to creating the final a-maze Design. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Prompong Hakk : I wanted to create a really simple, innovative yet visually interesting design piece. It was imperative that SNF's first product would create enough hype to support SNF's design led brand vision. That's why a-maze had to create a unique stand in the world of knife blocks. .Frank Scott: What are your future plans for this award winning design?. Prompong Hakk : a-maze will become SNF's flagship design and the inspiration to new additions for the SNF range. There are plans to refine the Design further such as a slanted option and additional shapes. .Frank Scott: How long did it take you to design this particular concept?. Prompong Hakk : We worked on a-maze's concept for about one month with three months in production development before our first safety passing working prototype was finished. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Prompong Hakk : a-maze was designed as a pitch to WIKO cutlery. We followed our own brief and our own insight to come up with a range of various knife blocks with a-maze catching the eye of WIKO's founder Jonathan Lo who then supported its development and our current working relationship on developing the SNF brand. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Prompong Hakk : a-maze design is produced by the WIKO Cutlery group under the SNF brand. .Frank Scott: What made you design this particular type of work?. Prompong Hakk : We were pitching for a job with WIKO Cutlery. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Prompong Hakk : No. .Frank Scott: Who is the target customer for his design?. Prompong Hakk : All people who value a different take on a knife block. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Prompong Hakk : a-maze is extremely compact in comparison to other knife blocks. It also stores knives in a very organized way despite its unique looks. .Frank Scott: How did you come up with the name for this design? What does it mean?. Prompong Hakk : The name was really part of the Design and became of full meaning when the Design was finished. .Frank Scott: Which design tools did you use when you were working on this project?. Prompong Hakk : Sketching and CAD. .Frank Scott: What is the most unique aspect of your design?. Prompong Hakk : The maze formation and storage of multiple knives. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Prompong Hakk : No. .Frank Scott: What is the role of technology in this particular design?. Prompong Hakk : The Design was created to be made using existing technologies. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Prompong Hakk : No. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Prompong Hakk : One of the challenges was to make the Design drop-proof from a standard table counter. This requires the change from an originally slanted version to a straight up Design. .Frank Scott: How did you decide to submit your design to an international design competition?. Prompong Hakk : I came across the A’Design award by looking up another Designer who was affiliated with it. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Prompong Hakk : Being one of my first commercially successful Designs, a-maze has launched an array of new ideas for me and injected me with more confidence in my Design style and belief. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Prompong Hakk : No. .

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