Lux Re-Launch by Jdo Brand Design & Innovation

Jdo Brand Design & Innovation Spotlights The Lux Re-Launch Haircare Range

JDO Brand Design & Innovation, the author of the displayed design JDO Brand Design & Innovation's Lux re-launch Haircare range spells out, Taking the strong equity of the LUX brand identity, JDO created a new and highly animated device by way of the ribbons marque. The gold ribbons reflect pure glamour, ooze confidence and luxury and are both bold and impactful. The two sub ranges of Shine and Damage Repair are easily differentiated through the base pack colour with pink and bronze highlights. On shelf the LUX range combats the clutter with an elegant and refined presence. JDO team: Ben Oates, Sara Faulkner, Robyn Stevenson, Melanie Wilson, James Davies.

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