Packaging by Springetts Brand Design Consultants

Springetts Brand Design Consultants Portrays The Williamson Tea Elephant Caddies Packaging

Springetts Brand Design Consultants, the creative mind behind the award winning work Williamson Tea Elephant Caddies by Springetts Brand Design Consultants explains, Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items. .

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